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KMID : 0881720090240040291
Journal of Food Hygiene and Safety
2009 Volume.24 No. 4 p.291 ~ p.298
Development and Evaluation of Consumer Educational Contents on Safety Management of Imported Foods for Female College Students in Seoul
Jung Ji-In

Kang Eun-Jin
Cho Mi-Young
Choi Gye-Sun
Hong Young-Pyo
Seo Kab-Jong
Kim Gun-Hee
Abstract
This study was carried out to evaluate the consumer recognition with regard to the safety management for imported foods. In order to evaluate the effect of the prgram on consumer education, the program was practiced for 89 female college students in Seoul, Korea. The participants were given an instruction with materials on imported food safety, including the safety management of imported foods and their distribution. The results showed that the participants achieved a greater understanding of imported foods. In particular, they had firmly grasped the importance of expiration date in selecting imported foods. Before the instruction, 50.6% of total participants blamed the Korean government for the problems arising from imported foods; only 18.0% placed the blame on individuals or businesses importing from foreign countries. After the instruction, 39.3% had blamed the individuals or businesses importing from foreign countries. Furthermore, 36.0% had disapproved of the foods that are imported from China before the instruction, while 32.6% found objectionable the views on the illegally distributed foods; 29.2% criticized the junk foods that target children (after the instruction). In addition, the level of participant satisfaction via-a-vis imported foods safety supervision had improved from 2.76 ¡¾ 1.59(before the instruction) to 3.37 ¡¾ 1.58(after the instruction). The results indicate that consumers are concerned with the imported foods that contain adulterated or forbidden substances and the illegally distributed foods from foreign countries. Thus, consistent and informative educational programs on imported food safety could help consumers in choosing safer products, resulting in an improvement in the consumer confidence with respect to imported foods.
KEYWORD
imported foods, safety management, consumer, educational contents
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